Made in Italy’s ceramics set out to conquer New York

Made in Italy’s ceramics set out to conquer New York

Ice, the Agency for the abroad promotion and the internationalization of the Italian enterprises, organized from May 17 to May 20 a collective exhibition, “Ceramics of Italy”, which will be hosted by New York’s International Contemporary Furniture Fair in Jacob K. Javits Center; it will be reserved to sector’s operators.

Italy is one of the leading exporters of ceramic tiles for construction; 2019’s data reaffirm its role as the main supplier in the most important markets. The export exceeded 32 million and 800 thousand square meters, leading the revenue to over 566 million €s.

Now in its 32nd year, ICFF is one of the main strategic events of the international and global design. It represents a potentially crucial event for the Italian ceramics industry: 2019’s edition was attended by 38 thousand visitors with 900 exhibitors and 64 countries represented.

Against this background, the United States confirm their role as a key market also in 2019 for Italian ceramics exports, with a share around 10% of total exports. In terms of value, Italy recorded a market share around 29% of the American imports, followed by China and Spain, respectively at 23.2% and 18.9%.

Among the primary destinations of the Italian export of ceramic products in the USA there are California (main attraction with 16% figures), followed by Florida at 12%, Texas at 11%, New Jersey at 10% and New York State at 9%.

Internationalisation and export