A careful market analysis cannot be separated by taking into consideration 3 different aspects:
- the macroeconomic environment;
- the population;
- the entrepreneurial fabric.
As far as the macroeconomic environment is concerned, Sardinia’s real Gross Domestic Products in 2018 amounts to 21,012.02 euros per capita. Sardinia’s GDP in 2018 marked a 2.4% increase, compared to 2017. Active enterprises in 2017 are 103.980, increasing compared to previous year.
When it comes to foreign trade, the trend is slightly negative. In 2019, the commercial interchange decreased on both imports and exports. Total imports reached a 7.6 billion euros value (-6.5% compared to 2018) while the exports value is equal to 5.6 billion euros is down 1.4% compared to 2018. The exports of the oil sector reach 4.67 billion euros, slightly down compared to 4.74 billion in 2018, while the rest of the economy generally shows an unwillingness towards internationalisation. The only three sectors whose exports exceed 100 million euros are basic chemistry (261 million in 2019), the basic metal industry and foodstuffs; the latter in slight increase compared to 2018.
For what concerns the demography, as of November 2019, resident population amounts to 1.632.047 inhabitants. There has been a slight decrease, compared to 2017-2018. The demographic structure is characterised by a higher concentration of the female component in the median age groups, especially in those referred to the working age population.
Finally, as far as the productive fabric is concerned, in 2016 there were 103,802 active companies in Sardinia. Most companies operate in the trade and in the primary sector, followed by the construction and industrial sectors. Among the services, the greatest concentration of companies is in the sector of accommodation and catering.
However, it is good to remember one last aspect: Sardinia is a land of innovation.
As widely recalled by the Europe 2020 strategy, Sardinia aims to invest in a model of smart specialization based on sectors with high added value that favour growth and that are compatible with sustainable development paths: from tourism to agri-food, from ICT to biotechnologies, to the green economy.
The island, irrespective of the cyclic nature of economy, shows a productive, economic, social and institutional system prepared and reactive for the economic recovery and for the markets to come. For this reason, investments and active policies are planned that stimulate the growth of a dynamic and innovative business fabric, capable of creating development and enhancing the workforce present on the territory.
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