Export South, the wineries of Southern Italy at Prowein 2020

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Export South, the wineries of Southern Italy at Prowein 2020

ICE, the Italian Foreign Trade Agency in the framework of the promotional activities of the South Export Plan in favour of the enterprises of Abruzzo, Basilicata, Calabria, Campania, Molise, Puglia, Sardinia and Sicily, organises thecollective participation in the 27th edition of Prowein, which will take place in Düsseldorf, Germany, from 15 to 17 March 2020.

TheProWeinis one of the most important fairs in the wine and winemaking sector in Europe.After the United States, Germany is the second target market for Italian wines, with a share of 16.7% of total Italian exports in the sector and a volume of 1.03 billion euros in 2018. Per capita consumption of wine and Italian sparkling wine has remained constant over the years.In 2017, it recorded a value of 20.9 litres of wine (+ 1.5% compared to 2016) and 3.9 litres of sparkling wine respectively(+ 5.4% compared to 2016).

The objective of the Italian participation inProwein2020 is to strengthen the knowledge of the wine production of the Southern Regions, in order to establish and consolidate its presence in the German market.ICE Agency provides for participation to the fair with 30 Open Space stations on an exhibition area of ​​approximately 300 square meters.

Argomenti
Agriculture, Internationalisation and export
01/07/2019